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Consumer values and value change as influencing factors of future purchase decisions in the automotive industry /

Uhl, Marc.

Consumer values and value change as influencing factors of future purchase decisions in the automotive industry / Marc Uhl. - Cork : Cork Institute of Technology, 2012. - xiii, 837 p. ; 30 cm. + hbk. - Ph.D - Management & Marketing .

Thesis (Ph.D) - Cork Institute of Technology, 2012.

Includes bibliographical references p. (195-213)

Subjects--Topical Terms:
Automobile industry and trade.
New products.
Automobiles--Marketing.
Consumer behavior.
Consumers--Research

Dewey Class. No.: THESES PRESS

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