Consumer values and value change as influencing factors of future purchase decisions in the automotive industry / Marc Uhl.
By: Uhl, Marc.
Material type:
BookSeries: Ph.D - Management & Marketing.Publisher: Cork : Cork Institute of Technology, 2012Description: xiii, 837 p. ; 30 cm. + hbk.Subject(s): Automobile industry and trade
| New products | Automobiles -- Marketing | Consumer behavior | Consumers -- ResearchDDC classification: THESES PRESS Dissertation note: Thesis (Ph.D) - Cork Institute of Technology, 2012.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00158891 |
Total holds: 0
Thesis (Ph.D) - Cork Institute of Technology, 2012.
Includes bibliographical references p. (195-213)