The impact of social media on an organisation's brand image : a public relations perspective /
Collins, Kieran
The impact of social media on an organisation's brand image : a public relations perspective / Kieran Collins. - 2011. - Cork : Cork Institute of Technology, 2011. - 99 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 68-69.
Corporate image.
Public relations.
Mass media and business.
Branding (Marketing)
Corporations--Public relations.
THESES PRESS
The impact of social media on an organisation's brand image : a public relations perspective / Kieran Collins. - 2011. - Cork : Cork Institute of Technology, 2011. - 99 p. ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2011.
Bibliography: p. 68-69.
Corporate image.
Public relations.
Mass media and business.
Branding (Marketing)
Corporations--Public relations.
THESES PRESS