An empirical study in to the opinion of marketing from the perspective of business and consumers /
Ferguson, Tony.
An empirical study in to the opinion of marketing from the perspective of business and consumers / Tony Ferguson. - Cork : CIT, 2011. - 179 p. : ill. ; 31 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, Cork, 2011.
Includes bibliographical references.
Marketing--Ireland.
Marketing research--Case studies.
Marketing--Psychological aspects--Case studies.
Consumer behavior--Psychological aspects.
THESES PRESS
An empirical study in to the opinion of marketing from the perspective of business and consumers / Tony Ferguson. - Cork : CIT, 2011. - 179 p. : ill. ; 31 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, Cork, 2011.
Includes bibliographical references.
Marketing--Ireland.
Marketing research--Case studies.
Marketing--Psychological aspects--Case studies.
Consumer behavior--Psychological aspects.
THESES PRESS