An empirical study in to the opinion of marketing from the perspective of business and consumers / Tony Ferguson.
By: Ferguson, Tony.
Material type:
BookSeries: MBS. - Business studies.Publisher: Cork : CIT, 2011Description: 179 p. : ill. ; 31 cm. + hbk.Subject(s): Marketing -- Ireland | Marketing research -- Case studies
| Marketing -- Psychological aspects -- Case studies | Consumer behavior -- Psychological aspectsDDC classification: THESES PRESS Dissertation note: Thesis (MBS.) - Cork Institute of Technology, Cork, 2011.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00158051 |
Total holds: 0
Thesis (MBS.) - Cork Institute of Technology, Cork, 2011.
Includes bibliographical references.