The role of public relations in integrated marketing communications /
Healy, Claire.
The role of public relations in integrated marketing communications / Claire Healy. - Cork : Cork Institute of Technology, 2010. - iv, 54 p. ; 30 cm. + hbk. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2010.
Bibliography: p. 52-54.
Marketing
Public relations.
Relationship marketing.
THESES PRESS
The role of public relations in integrated marketing communications / Claire Healy. - Cork : Cork Institute of Technology, 2010. - iv, 54 p. ; 30 cm. + hbk. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2010.
Bibliography: p. 52-54.
Marketing
Public relations.
Relationship marketing.
THESES PRESS