The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals /
Harman, Brian.
The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / Brian Harman. - Cork : Cork Institute of Technology, 2008. - viii, 176 p. ; 30 cm. + CD ROM 4 3/4 in. - MBS - Business Studies .
CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2008.
Bibliographical references p. [178-221].
Market surveys.
Automobile drivers.--Attitudes. --Ireland
Traffic accidents--Young men.
Automobiles--Safety.
THESES PRESS
The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / Brian Harman. - Cork : Cork Institute of Technology, 2008. - viii, 176 p. ; 30 cm. + CD ROM 4 3/4 in. - MBS - Business Studies .
CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2008.
Bibliographical references p. [178-221].
Market surveys.
Automobile drivers.--Attitudes. --Ireland
Traffic accidents--Young men.
Automobiles--Safety.
THESES PRESS