The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / Brian Harman.
By: Harman, Brian.
Material type: BookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2008Description: viii, 176 p. ; 30 cm. + CD ROM 4 3/4 in.Subject(s): Market surveys | Automobile drivers. -- Ireland -- Attitudes | Traffic accidents -- Young men | Automobiles -- SafetyDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2008.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library CD | THESES PRESS (Browse shelf(Opens below)) | 1 | Available | 00152087 | ||
Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00152086 |
CD ROM to accompany Thesis stored in Theses Press
Thesis (MBS) - Cork Institute of Technology, 2008.
Bibliographical references p. [178-221].