MTU Cork Library Catalogue

The application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / Brian Harman.

By: Harman, Brian.
Material type: materialTypeLabelBookSeries: MBS - Business Studies.Publisher: Cork : Cork Institute of Technology, 2008Description: viii, 176 p. ; 30 cm. + CD ROM 4 3/4 in.Subject(s): Market surveys | Automobile drivers. -- Ireland -- Attitudes | Traffic accidents -- Young men | Automobiles -- SafetyDDC classification: THESES PRESS Dissertation note: Thesis (MBS) - Cork Institute of Technology, 2008.
List(s) this item appears in: Masters Theses | Published by CIT
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library CD THESES PRESS (Browse shelf(Opens below)) 1 Available 00152087
Reference MTU Bishopstown Library Thesis THESES PRESS (Browse shelf(Opens below)) 1 Reference 00152086
Total holds: 0

CD ROM to accompany Thesis stored in Theses Press

Thesis (MBS) - Cork Institute of Technology, 2008.

Bibliographical references p. [178-221].

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