Motor trade administration and organisation : an Institute of the Motor Industry student guide /
Shier, Alan.,
Motor trade administration and organisation : an Institute of the Motor Industry student guide / Alan Shier and David Murray. - Second edition. - Hertford : Institute of the Motor Industry, 1996. - 157 pages ; 21 cm + pbk.
Includes index.
Part 1: Administration and organisation -- Section A: Organisation -- Section B: Service station layout -- Section C: Reception -- Section D: Control systems -- Section E: Control of equipment -- Section F: Specialist services -- Part 2: Company and office structures -- Section A: Company formation -- Section B: Capital -- Section C: Company finance and accounting systems -- Section D: Office practice -- Part 3: Reception management -- Section A: Administration and documentation -- Section B: Service marketing and promotion -- Section C: Personal qualities -- Section D: Reception management -- Section E: Commercial practice -- Part 4: Marketing and promotion -- Section A: Assessing customer needs -- Section B: Seasonal planning -- Section C: Promotions -- Section D: Methods of advertising.
1871880033
Automobile industry and trade--Management.
629.2068
Motor trade administration and organisation : an Institute of the Motor Industry student guide / Alan Shier and David Murray. - Second edition. - Hertford : Institute of the Motor Industry, 1996. - 157 pages ; 21 cm + pbk.
Includes index.
Part 1: Administration and organisation -- Section A: Organisation -- Section B: Service station layout -- Section C: Reception -- Section D: Control systems -- Section E: Control of equipment -- Section F: Specialist services -- Part 2: Company and office structures -- Section A: Company formation -- Section B: Capital -- Section C: Company finance and accounting systems -- Section D: Office practice -- Part 3: Reception management -- Section A: Administration and documentation -- Section B: Service marketing and promotion -- Section C: Personal qualities -- Section D: Reception management -- Section E: Commercial practice -- Part 4: Marketing and promotion -- Section A: Assessing customer needs -- Section B: Seasonal planning -- Section C: Promotions -- Section D: Methods of advertising.
1871880033
Automobile industry and trade--Management.
629.2068