An examination of relationship marketing strategies in department stores /
Hanley, Suzanne.
An examination of relationship marketing strategies in department stores / Suzanne Hanley. - Cork : Cork Institute of Technology, 2007. - xiii, 361 p. ; 30 cm. + hbk. - MBS - Management and Marketing. .
Thesis (MBS) - Cork Institute of Technology, 2007.
Bibliography: p. 300-326.
Relationship marketing.
Customer relations
Strategic planning
THESES PRESS
An examination of relationship marketing strategies in department stores / Suzanne Hanley. - Cork : Cork Institute of Technology, 2007. - xiii, 361 p. ; 30 cm. + hbk. - MBS - Management and Marketing. .
Thesis (MBS) - Cork Institute of Technology, 2007.
Bibliography: p. 300-326.
Relationship marketing.
Customer relations
Strategic planning
THESES PRESS