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Up the loyalty ladder : turning sometime customers into full-time advocates of your business /

Raphel, Murray, 1928-

Up the loyalty ladder : turning sometime customers into full-time advocates of your business / Murray Raphel and Neil Raphel. - New York : HarperBusiness, 1995. - xiv, 289 p. ; 25 cm. + hbk.

Includes index.

Part 1: The prospect -- Part 2: The shopper -- Part 3: The customer -- Part 4: The client -- Part 5: The advocate.

ISBN: 0887307256

Subjects--Topical Terms:
Customer relations
Advertising
Consumer satisfaction.
Word-of-mouth advertising.
Success in business
Businesspeople--United States.

Dewey Class. No.: 658.812

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