An evaluation of relationship marketing and customer retention practices in the hotel industry
Kenny, Lisa.
An evaluation of relationship marketing and customer retention practices in the hotel industry Lisa Kenny. - Cork : CIT, 2002. - viii, 364 p.: ill. ; 30 cm. + hbk. - MBS. - Business Studies .
Thesis (MBS.) - Cork Institute of Technology, 2002.
Bibliography: p. 315-336.
Relationship marketing--Hospitality industry.
Customer services--Hospitality industry.
Customer relations--Hospitality industry.
THESES PRESS
An evaluation of relationship marketing and customer retention practices in the hotel industry Lisa Kenny. - Cork : CIT, 2002. - viii, 364 p.: ill. ; 30 cm. + hbk. - MBS. - Business Studies .
Thesis (MBS.) - Cork Institute of Technology, 2002.
Bibliography: p. 315-336.
Relationship marketing--Hospitality industry.
Customer services--Hospitality industry.
Customer relations--Hospitality industry.
THESES PRESS