An evaluation of relationship marketing and customer retention practices in the hotel industry Lisa Kenny.
By: Kenny, Lisa.
Material type: BookSeries: MBS. - Business Studies.Publisher: Cork : CIT, 2002Description: viii, 364 p.: ill. ; 30 cm. + hbk.Subject(s): Relationship marketing -- Hospitality industry | Customer services -- Hospitality industry | Customer relations -- Hospitality industryDDC classification: THESES PRESS Dissertation note: Thesis (MBS.) - Cork Institute of Technology, 2002.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00090543 |
Total holds: 0
Thesis (MBS.) - Cork Institute of Technology, 2002.
Bibliography: p. 315-336.