MTU Cork Library Catalogue

An evaluation of relationship marketing and customer retention practices in the hotel industry Lisa Kenny.

By: Kenny, Lisa.
Material type: materialTypeLabelBookSeries: MBS. - Business Studies.Publisher: Cork : CIT, 2002Description: viii, 364 p.: ill. ; 30 cm. + hbk.Subject(s): Relationship marketing -- Hospitality industry | Customer services -- Hospitality industry | Customer relations -- Hospitality industryDDC classification: THESES PRESS Dissertation note: Thesis (MBS.) - Cork Institute of Technology, 2002.
List(s) this item appears in: Masters Theses | Published by CIT
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Reference MTU Bishopstown Library Thesis THESES PRESS (Browse shelf(Opens below)) 1 Reference 00090543
Total holds: 0

Thesis (MBS.) - Cork Institute of Technology, 2002.

Bibliography: p. 315-336.

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