MTU Cork Library Catalogue

Customers craft : keeping the customer satisfied /

Customers craft : keeping the customer satisfied / Hotel and Catering Training Company. - 2nd ed. - London : Macmillan, 1989. - v, 82 p. : ill. ; 30 cm.

Includes index.

What is customercraft? -- Customercraft and you -- Becoming better at customercraft 1 -- Becoming better at customercraft 2 -- You as a customer -- Customers are important; you are important -- Your customers -- Who are your customers 1? -- Who are your customers 2? -- What do your customers want? -- Your place of work -- What you need to know about your place of work 1 -- What you need to know about your place of work 2 -- What you need to know about your locality -- Knowing yourself -- Taking a look at yourself 1 -- Taking a look at yourself 2 -- The kind of person you are 1 -- The kind of person you are 2 -- What you are saying -- Body language 1 -- Body language 2 -- Listening -- Questions -- Speaking 1 -- Speaking 2 -- On the telephone 1 -- On the telephone 2 -- Writing messages -- Writing letters -- Other aspects of communication -- Making assumptions -- First impressions 1 -- First impressions 2 -- Lasting impressions -- 'Awkward' customers -- Dissatisfied customers 1 -- Dissatisfied customers 2 -- Selling -- Why you sell, why they buy -- How you can sell -- How you can sell a little bit more 1 -- How you can sell a little bit more 2 -- How you can sell something different -- Customercraft -- Looking at the future 1 -- Looking at the future 2.

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Customer services.
Quality assurance
Consumer satisfaction.

658.812

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