| 000 | 00886nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 2012 | ||
| 082 | 0 | 4 | _aTHESES PRESS |
| 100 | 1 | _aFerrari, Lynn. | |
| 245 | 1 | 0 |
_aWhat is the effectiveness of public relations tactics being utilized by high street fashion brands to encourage consumer knowledge of their brand identity / _cLynn Ferrari. |
| 260 |
_aCork : _bCIT, _c2012. |
||
| 300 |
_a98 pages ; _c30 cm. |
||
| 490 | 0 | _aM.A. - Public Relations with New Media | |
| 502 | _aThesis (M.A.) - Cork Institute of Technology, 2012. | ||
| 504 | _aBibliography: p. 71-74. | ||
| 650 | 0 |
_aFashion merchandising. _9108034 |
|
| 650 | 0 |
_aConsumer behavior. _944528 |
|
| 650 | 0 |
_aPublic relations. _941646 |
|
| 907 |
_a.b1108831x _b161010 _c130528 |
||
| 942 | _n0 | ||
| 998 |
_ac _b130528 _cm _da _e- _feng _gie _h0 |
||
| 999 |
_c94226 _d94226 |
||