000			01083nam a2200241 a 4500
008			2011
082	0	4	_aTHESES PRESS
100	1		_aFoley, Robyn.
245	1	2	_aA comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics / _cRobyn Foley.
250			_a2011.
260			_aCork : _bCork Institute of Technology, 2011.
300			_a107 p. ; _c30 cm.
490	0		_aM.A. - Public Relations with New Media
502			_aThesis (M.A.) - Cork Institute of Technology, 2011.
504			_aBibliography: p. 81-83.
650		0	_aSocial media _xEconomic aspects. _999733
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInternet marketing. _945689
650		0	_aViral marketing. _980201
907			_a.b1104312x _b161010 _c120402
942			_n0
998			_ac _b120402 _cm _da _e- _feng _gie _h2
999			_c89752 _d89752