| 000 | 00907nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 2011 | ||
| 082 | 0 | 4 | _aTHESES PRESS |
| 100 | 1 | _aGeraghty, Berenice. | |
| 245 | 1 | 4 |
_aThe impact of celebrity endorsement on public relations campaigns and the consumer / _cBerenice Geraghty. |
| 250 | _a2011. | ||
| 260 |
_aCork : _bCork Institute of Technology, _c2011. |
||
| 300 |
_a90 p. ; _c30 cm. |
||
| 490 | 0 | _aM.A. - Public Relations with New Media | |
| 502 | _aThesis (M.A.) - Cork Institute of Technology, 2011. | ||
| 504 | _aBibliography: p. 67-70. | ||
| 650 | 0 |
_aPublic relations. _941646 |
|
| 650 | 0 |
_aCelebrities. _935038 |
|
| 650 | 0 |
_aEndorsements in advertising. _9102581 |
|
| 650 | 0 |
_aBranding (Marketing) _992256 |
|
| 650 | 0 |
_aAdvertising campaigns. _989394 |
|
| 907 |
_a.b1104309x _b161010 _c120402 |
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| 942 | _n0 | ||
| 998 |
_ac _b120402 _cm _da _e- _feng _gie _h4 |
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| 999 |
_c89749 _d89749 |
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