| 000 | 01171nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 2008 | ||
| 082 | 0 | 4 | _aTHESES PRESS |
| 100 | 1 | _aHarman, Brian. | |
| 245 | 1 | 4 |
_aThe application of social marketing in reducing road traffic accidents among young male drivers - an investigation using physical fear threat appeals / _cBrian Harman. |
| 260 |
_aCork : _bCork Institute of Technology, _c2008. |
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| 300 |
_aviii, 176 p. ; _c30 cm. + _eCD ROM 4 3/4 in. |
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| 490 | 0 | _aMBS - Business Studies | |
| 500 | _aCD ROM to accompany Thesis stored in Theses Press | ||
| 502 | _aThesis (MBS) - Cork Institute of Technology, 2008. | ||
| 504 | _aBibliographical references p. [178-221]. | ||
| 650 | 0 |
_aMarket surveys. _939553 |
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| 650 | 0 |
_aAutomobile drivers. _zIreland _xAttitudes. |
|
| 650 | 0 |
_aTraffic accidents _xYoung men. |
|
| 650 | 0 |
_aAutomobiles _xSafety. |
|
| 907 |
_a.b10888640 _b140205 _c081125 |
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| 942 | _n0 | ||
| 998 |
_ac _b081125 _cm _da _feng _gie _h4 |
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| 999 |
_c74644 _d74644 |
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