| 000 | 01497 am a22002777a 4500 | ||
|---|---|---|---|
| 001 | ocm0962480835 | ||
| 008 | 981119 1992 000 eng | ||
| 020 | _a0962480835 | ||
| 029 | _aT22787 | ||
| 040 | _dOCoLC | ||
| 082 | 0 | 4 | _a658.84 |
| 100 | 1 |
_aRaphel, Murray, _d1928- _980800 |
|
| 245 | 1 | 4 |
_aThe do-it-yourself direct mail handbook / _cMurray Raphel and Ken Erdman. |
| 260 |
_aAtlantic City, NJ : _bRaphel Publishing, _c1992. |
||
| 300 |
_axiii, 202 p. ; _c24 cm. + _ehbk. |
||
| 505 | 0 | _aPart One: Planning your mailer -- Direct mail: Familiarity breeds success! -- Start write now! -- Everything is at sixes and sevens -- I've got you on my list -- I'm going to make you an offer you can't refuse -- Part Two: Producing your mailer -- Off with their heads! -- Take our word for it -- I'm gonna sit right down and write myself a letter -- Your future is in the cards! -- What type are you? -- Show your colors! -- The envelope please -- What's so special about specialties? -- Part Three: Posting your mailer -- Prescription for profit: Make an appointment with your postmaster -- Testing, one, two, three. Is anybody really listening? | |
| 650 | 0 |
_aAdvertising, Direct-mail _933688 |
|
| 650 | 0 |
_aMail-order business _939441 |
|
| 700 | 1 |
_aErdman, Ken. _915911 |
|
| 907 |
_a.b10099694 _b170523 _c011116 |
||
| 942 | _n0 | ||
| 969 | 0 | 0 | _a46267 |
| 979 | 0 | 0 |
_aFQ _b19 NOV 1998 |
| 989 | 0 | 0 |
_aFQ _b19 NOV 1998 |
| 998 |
_ac _b011115 _cm _da _e- _feng _gnju _h4 |
||
| 999 |
_c6858 _d6858 |
||