000 02144 am a2200385 a 4500
001 ocm0471080047
008 940826s1994 xxua rb 001 eng
010 _a94032608
020 _a0471080047
029 _aT16561
040 _dOCoLC
082 0 4 _a658
100 1 _aCollins, Eliza G. C.
_910645
245 1 4 _aThe new portable MBA /
_cEliza G.C. Collins, Mary Anne Devanna..
260 _aNew York :
_bJ. Wiley,
_cc1994.
300 _axv, 441 p. :
_bill. ;
_c26 cm.
490 1 _aThe portable MBA series
500 _aRev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990.
504 _aIncludes bibliographical references (p. 413-422) and index.
505 0 _aPart One: The foundations of management -- What is business about? -- How to think like an executive: the art of managing for the long run -- Managing people: The R factor -- Quantitative tools: Numbers as the fundamental language of business -- Managerial economics: Guidelines for choices and decisions -- Part Two: The functions of a business -- Marketing management: Providing value to customers -- Information technology: the challenge of strategic transformation -- Human resource management: Competitive advantage through people -- Operations management: Productivity and quality performance -- Accounting and management decision making -- Financial management: Optimizing the value of the firm -- Strategic management: The challenge and the opportunity -- Part Three: Managing change -- Organizations for the Year 2000: The transition from hierarchy to enterprise -- Leadership for the year 2000.
650 0 _aIndustrial management
_938502
650 0 _aMarketing
_939554
650 0 _aAccounting
_933611
650 0 _aPersonnel management
_940900
700 1 _aDevanna, Mary Anne.
_913171
730 0 _aPortable MBA series.
_930810
740 0 _aNew portable Master of Business Administration
830 0 _aPortable MBA series.
_930810
907 _a.b10089548
_b160106
_c011116
942 _n0
969 0 0 _a29895
979 0 0 _aOB2
_b30 OCT 2001
989 0 0 _aOB2
998 _ac
_b011115
_cm
_da
_e-
_feng
_gnyu
_h4
999 _c6127
_d6127