| 000 | 01279cam a22003258a 4500 | ||
|---|---|---|---|
| 001 | ocm13895323 | ||
| 005 | 20180221080705.0 | ||
| 008 | 050310s2005 nyu b 001 0 eng | ||
| 010 | _a2005006801 | ||
| 020 | _a0415355990 | ||
| 029 | _aT38553 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aSchroeder, Jonathan E., _d1962- _954699 |
|
| 245 | 1 | 0 |
_aBrand culture / _cJonathan E. Schroeder and Miriam Salzer-Mèorling. |
| 260 |
_aNew York : _bRoutledge, _c2005. |
||
| 263 | _a0512 | ||
| 300 |
_axv, 218 p. ; _c24 cm. |
||
| 500 | _aSimultaneously published in the USA and Canada by Routledge. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPart I: Corporate perspectives on brand culture -- Part II: Clarifying brand concepts -- Part III: Consuming brand culture. | |
| 650 | 0 |
_aBrand name products. _934755 |
|
| 700 | 1 |
_aSalzer-Mèorling, Miriam. _954700 |
|
| 907 |
_a.b10680305 _b170502 _c060314 |
||
| 960 |
_ac _b1 _c _d _e _f _g- _h _i _j33.39 _kb _ld303 _m2006-05-08 _n _o0 _p _q2006-05-18 _r _s _ta _u _v50794 _w _x _y0 _z.o10047499 |
||
| 961 |
_aT38553 _d3003116 _e0 _fWilson, Ann _k _bOrder printed 19-05-2006 16:04 _lc _md303 |
||
| 942 | _n0 | ||
| 998 |
_ac _b060314 _cm _da _e- _feng _gnyu _h0 |
||
| 999 |
_c54538 _d54538 |
||