| 000 | 00910nam a2200229 4500 | ||
|---|---|---|---|
| 008 | 2002 | ||
| 040 | _dOCoLC | ||
| 082 | 0 | 4 | _aTHESES PRESS |
| 100 | 1 | _aKenny, Lisa. | |
| 245 | 1 | 3 |
_aAn evaluation of relationship marketing and customer retention practices in the hotel industry _cLisa Kenny. |
| 260 |
_aCork : _bCIT, _c2002. |
||
| 300 |
_aviii, 364 p.: _bill. ; _c30 cm. + _ehbk. |
||
| 490 | 0 | _aMBS. - Business Studies | |
| 502 | _aThesis (MBS.) - Cork Institute of Technology, 2002. | ||
| 504 | _aBibliography: p. 315-336. | ||
| 650 | 0 |
_aRelationship marketing _xHospitality industry. |
|
| 650 | 0 |
_aCustomer services _xHospitality industry. |
|
| 650 | 0 |
_aCustomer relations _xHospitality industry. |
|
| 907 |
_a.b10561754 _b120906 _c030401 |
||
| 942 | _n0 | ||
| 998 |
_ac _b030401 _cm _da _e- _feng _gie _h3 |
||
| 999 |
_c44036 _d44036 |
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