| 000 | 01203 am a22003257a 4500 | ||
|---|---|---|---|
| 001 | ocm0072465212 | ||
| 008 | 011010 2001 000 eng | ||
| 020 | _a0072465212 | ||
| 029 | _aT29584 | ||
| 029 | _aT33380 | ||
| 040 | _dOCoLC | ||
| 082 | 0 | 4 | _a658.84 |
| 100 | 1 |
_aRayport, Jeffrey F. _925785 |
|
| 245 | 1 | 0 |
_aE-Commerce / _cJeffrey F. Rayport and Bernard J. Jaworski. |
| 260 |
_aBoston, MA : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axxxv, 420 p. ; _c26 cm. + _ehbk. |
||
| 490 | 0 | _aMcGraw-Hill/MarketspaceU learning series | |
| 504 | _aIncludes bibliographical references (pages 391-392) and indexes. | ||
| 505 | 0 | _aFraming the market opportunity -- Business models -- Customer interface -- Market communications and branding -- Implementation -- Metrics -- Valuation -- Network infrastructure -- Media convergence. | |
| 650 | 0 |
_aElectronic commerce. _945809 |
|
| 650 | 0 |
_aBusiness enterprises _xComputer networks _945733 |
|
| 650 | 0 |
_aManagement _939467 |
|
| 700 | 1 |
_aJaworski, Bernard J. _922570 |
|
| 907 |
_a.b10487268 _b170519 _c011117 |
||
| 942 | _n0 | ||
| 969 | 0 | 0 | _a57078 |
| 979 | 0 | 0 |
_aFQ _b10 OCT 2001 |
| 989 | 0 | 0 |
_aFQ _b18 OCT 2001 |
| 998 |
_ac _b011115 _cm _da _e- _feng _gmau _h0 |
||
| 999 |
_c38676 _d38676 |
||