000 01873 am a2200337 a 4500
001 ocm0675221625
008 920317s1993 xxua rb 001 eng
010 _a92011604
020 _a0675221625
029 _aT12400
040 _dOCoLC
082 0 4 _a613
100 1 _aMcKenzie, James F.,
_d1948-
_922023
245 1 0 _aPlanning, implementing, and evaluating health promotion programs :
_ba primer /
_cJames F. McKenzie, Jan L. Jurs.
260 _aNew York :
_bMaxwell Macmillan International,
_cc1993.
300 _axvi, 319 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 299-309) and indexes.
505 0 _aHealth education, health promotion, health educators and program planning -- Part I Planning a health promotion program: Models for health promotion programming -- Starting the planning process -- Assessing needs -- Statement of purpose, program goals and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Part II Implementing a health promotion program: Community organization -- Identification and allocation of resources -- Marketing: getting and keeping people involved in a program -- Implementation: strategies and associated concerns -- Part III Evaluating a health promotion program: Evaluation: an overview -- Evaluation models -- Evaluation design -- Data collection -- Data analysis and reporting.
650 0 _aHealth promotion
_xPlanning.
650 0 _aHealth promotion
_xEvaluation.
650 0 _aHealth education.
_938055
650 0 _aHealth planning.
_938063
650 0 _aHealth promotion.
_938064
700 1 _aJurs, Jan L.
_922022
907 _a.b1036917x
_b121211
_c011116
942 _n0
969 0 0 _a21970
979 0 0 _aOB2
_b03 NOV 2001
989 0 0 _aOB2
998 _ac
_b011115
_cm
_da
_e-
_feng
_gnyu
_h0
999 _c28738
_d28738