| 000 | 01190 am a2200289 a 4500 | ||
|---|---|---|---|
| 001 | ocm0333232445 | ||
| 008 | 781227s1978 enka r 001 eng | ||
| 020 | _a0333232445 | ||
| 020 | _a0333232453 | ||
| 040 | _dOCoLC | ||
| 082 | 0 | 4 | _a658.812 |
| 100 | 1 |
_aJefkins, Frank William. _91379 |
|
| 245 | 1 | 0 |
_aPublic relations for marketing management / _cFrank Jefkins. |
| 260 |
_aLondon : _bMacMillan, _c1978. |
||
| 300 |
_ax, 182 p. : _bill ; _c23 cm. |
||
| 490 | 0 | _aMacmillan studies in marketing management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is public relations? -- How PR differs from advertising -- PR and the marketing mix -- Corporate and financial PR -- PR as an aid to the sales force -- PR as an aid to advertising -- Distributor relations -- Customer relations -- PR and Exhibitions -- PR and International marketing -- Internal and external PR Services -- Feedback and results. | |
| 650 | 0 |
_aMarketing _939554 |
|
| 650 | 0 |
_aPublic relations. _941646 |
|
| 907 |
_a.b10237100 _b170424 _c011116 |
||
| 942 | _n0 | ||
| 969 | 0 | 0 | _a2377 |
| 979 | 0 | 0 |
_aSYS _b16 SEP 1994 |
| 989 | 0 | 0 | _aSYS |
| 998 |
_ac _b011115 _cm _da _e- _feng _genk _h0 |
||
| 999 |
_c17625 _d17625 |
||