000			01509 am a2200325 a 4500
001			ocm076191000x
008			980701s1999 cau b 001 eng
010			_a98025452
020			_a076191000X
029			_aT25046
040			_dOCoLC
082	0	4	_a658.83
100	1		_aBearden, William O., _d1945- _922002
245	1	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden and Richard G. Netemeyer.
250			_a2nd edition.
260			_aThousand Oaks, CA : _bSage Publications, _c1999.
300			_axiv, 537 p. ; _c29 cm.
500			_a"Published in cooperation with the Association for Consumer Research.".
504			_aIncludes bibliographical references and indexes.
505	0		_aTraits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues.
650		0	_aMarketing research. _939562
650		0	_aConsumer behavior _944528
700	1		_aNetemeyer, Richard G., _d1956- _922003
907			_a.b10198088 _b170505 _c011116
942			_n0
969	0	0	_a49356
979	0	0	_aFQ _b11 OCT 1999
989	0	0	_aFQ _b19 NOV 1999
998			_ac _b011115 _cm _da _e- _feng _gcau _h0
999			_c14392 _d14392