| 000 | 02609nam a2200301 a 4500 | ||
|---|---|---|---|
| 003 | IE-CoMTU | ||
| 005 | 20230125062651.0 | ||
| 008 | 2016 | ||
| 082 | 0 | 4 | _aTHESES PRESS |
| 100 | 1 |
_aBlackwell, Oliver, _eauthor. |
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| 245 | 1 | 0 |
_aWhich craft? : _ban investigation into the Irish craft brewing industry (exportation and co-operative context) / _cOliver Blackwell. |
| 264 | 1 |
_aCork : _bCork Institute of Technology, _c2015. |
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| 300 |
_aix, 197 pages : _bcolor diagrams, graphs ; _c30 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aMBS - Adult and Continuing Education | |
| 502 | _aThesis (MBS) - Cork Institute of Technology, 2015. | ||
| 504 | _aBibliography: p. 161-180. | ||
| 520 | _aThis study investigates and explores the Irish craft brewing industry with a specific focus on the attitudes, experience and perceptions of Irish craft brewers to exportation and cooperation. This rapidly growing, niche sector could be considered a microcosm or subset of the Irish brewing industry and it is a valuable contributor of diversity, innovation, creativity, employment and revenue to the Irish economy as an indigenous industry. A quantitative and qualitative mixed methods approach was adopted to triangulate data from various sources. The research comprised of a survey questionaire to Irish craft brewers, seven semi-structured one-to-one interviews and one focus group interview with seven key stakeholder sin the craft brewing sector. This study has found that there is a need to create the corect ethos for consumers to support local level enterprise, for craft brewers to forge lasting relationships with distributors and for Irish craft brewers to co-operate amongst themselves. The research reveals that unique opportunities are available to Irish craft beer producers for leveraging the Irish diaspora, 'Brand Ireland' and the Irish Pubs worldwide. The study has also found that collective exporting of craft beer products is an area of interest for many breweries. This research study proposes some topics that merit future research and will be of benefit to key stakeholders in the Irish craft brewing sector or to anyone with a genuine interest in the craft brewing landscape. - (Author's abstract) | ||
| 650 | 0 |
_aBrewing industry _zIreland. |
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| 650 | 0 |
_aMicrobreweries _zIreland. |
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| 650 | 0 |
_aExport marketing. _937156 |
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| 650 | 0 |
_aCooperation _935842 |
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| 907 |
_a.b11178814 _b160913 _c160104 |
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| 942 |
_n0 _2ddc |
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| 998 |
_ac _b160104 _cm _da _e- _feng _gie _h0 |
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| 999 |
_c103160 _d103160 |
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