Making it big in software : a guide to success for software vendors with growth ambitions / Peter McHugh.
By: McHugh, Peter.
Material type: BookPublisher: Devon : Rubic Publishing, 1999Description: xxix, 223 p. : ill. ; 24 cm.ISBN: 0953548708 .Subject(s): Management | Computer software -- MarketingDDC classification: 658.403Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Lending | 658.403 (Browse shelf(Opens below)) | 1 | Available | 00075934 | ||
General Lending | MTU Bishopstown Library Lending | 658.403 (Browse shelf(Opens below)) | 1 | Available | 00075935 |
Enhanced descriptions from Syndetics:
Making it Big in Software was written to provide a practical, realistic guide for start-up and early stage software vendors seeking to grow their businesses. It sets out to answer the question, How do you build a successful international software business from a base in Europe?. The book collates the distilled wisdom on how to grow a world leading software company starting in a small home market. The intention is to learn from the successes and mistakes of others, and as far as possible avoid the many pitfalls and blind alleys along the way. Making it Big in Software has three major objectives: to provide a framework for growing a software business; to identify the required business strategies at each key stage of company development; and to consolidate the criteria for success into a practical action plan.
Spine title: Making it big in software.
Includes bibliographical references (p. 221-223).
Part A - Building an all-weather ship -- Powered by a customer-centric product -- Driven by a balanced management team -- Fuelled by equity finance -- Part B - Securing market access -- Constructing a winning business model -- Software business models in action -- Part C - Navigating into export markets -- Charting the export route -- Going to America -- Moving on the other major markets -- Making it big in software - an agenda for success.
Table of contents provided by Syndetics
- Acknowledgments (p. vii)
- The purpose of this book (p. ix)
- The cast of players (p. xi)
- The framework for successful growth (p. xix)
- Part A Building an all-weather ship
- Chapter 1 Powered by a customer-centric product (p. 3)
- Chapter 2 Driven by a balanced management team (p. 27)
- Chapter 3 Fuelled by equity finance (p. 45)
- Part B Securing market access
- Chapter 4 Constructing a winning business model (p. 75)
- Chapter 5 Software business models in action (p. 105)
- Part C Navigating into export markets
- Chapter 6 Charting the export route (p. 143)
- Chapter 7 Going to America (p. 169)
- Chapter 8 Moving on the other major markets (p. 187)
- Making it Big in Software - an Agenda for success (p. 197)
- References (p. 221)