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		Integrated marketing communications : the holistic approach / Tony Yeshin. by Yeshin, Tony \| Chartered Institute of Marketing. Material type: Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802. Place hold Add to cart (remove)
		Marketing communications classics / Maureen Fitzgerald and David Arnott. by Arnott, David, 1952- \| Fitzgerald, Maureen. Material type: Book; Format: print Publisher: London : Business Press/Thomson Learning, 2000Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8. Place hold Add to cart (remove)
		Marketing communications : principles and practice / Philip J. Kitchen. by Kitchen, Philip J. Material type: Book; Format: print Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.84. Place hold Add to cart (remove)
		Images that work : creating successful messages in marketing and high stakes communication / John W. Oller and J. Roland Giardetti. by Oller, John W \| Giardetti, J. Roland. Material type: Book; Format: print Publisher: Westport, CN : Quorum, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.402. Place hold Add to cart (remove)
		Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A. Edition: 5th ed.Material type: Book; Format: print Publisher: Fort Worth ; London : Dryden Press, c2000Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 659.1. Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 5th ed.Material type: Book; Format: print Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.1. Place hold Add to cart (remove)
		Marketing communications : an integrated approach. by Smith, P. R. (Paul Russell), 1957-. Material type: Book Publisher: London : Kogan Page, 1993Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8. Place hold Add to cart (remove)

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