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Spending advertising money : an introduction to media planning, media buying and the uses of media research / Simon Broadbent.
By: Broadbent, Simon
.
Material type: 
BookPublisher: [London] : Brookfield, Vt. : Business Books ; Distributed exclusively in North America by Renouf/USA, 1979Edition: 3rd ed.Description: xi, 381 p. : ill. ; 22 cm.ISBN: 022067020X (pbk.) ; 0220670242 (hbk.).Subject(s): Advertising media planning | Advertising -- Costs | Advertising -- ResearchDDC classification: 659.112
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 659.112 (Browse shelf(Opens below)) | 1 | Available | 00032777 |
Total holds: 0
"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)".
Distributor from label on fly-leaf.
Includes bibliographical references and index.