MTU Cork Library Catalogue

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Marketing research for managers / Sunny Crouch and Matthew Housden.

by Crouch, Sunny | Housden, Matthew | Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.83.
The practice of public relations / edited by Sam Black.

by Black, Sam, 1915-.

Edition: 4th ed.Material type: book Book Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 659.2.
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Lending 658.827.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

by McDonald, Malcolm | Rogers, Beth, 1957- | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, 1998Availability: No items available
Marketing strategy / Paul Fifield.

by Fifield, Paul | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Oxford. Boston : Butterworth-Heinemann, c1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
International marketing / Stanley J. Paliwoda and Michael J. Thomas.

by Paliwoda, Stanley J [author] | Thomas, Michael J, 1933- [author] | Chartered Institute of Marketing.

Edition: Third editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth Heinemann, 1999Publisher: ©1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
Cyberstrategy : business strategy for extranets, intranets and the Internet / Pauline Bickerston ... [et al.].

by Bickerton, Matthew | Bickerton, Pauline | Simpson-Holley, Kate.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.84.
The fundamentals of corporate communications / Richard R. Dolphin.

by Dolphin, Richard.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.45.
Marketing professional services : winning new business in the professional services sector / Michael M. Roe.

by Roe, Michael | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.8.
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.

by Peck, Helen | Payne, Adrian | Christopher, Martin | Clark, Moira (Moira K.) | Chartered Institute of Marketing.

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.802.
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