Includes bibliographical references and indexes.

Part One: The strategy process -- Exploring strategic management -- A strategic management framework -- Strategic leadership and decision making -- Culture and values -- Part Two: Situation assessment -- Where are we going? -- How are we doing? -- Analysing competition -- What causes a company to fail? -- Part Three: Situation analysis -- Where are our opportunities and threats? -- Marketing as a strategic resource -- Operations as a strategic resource -- People as a strategic resource -- Finance as a strategic resource -- Information as a strategic resource -- Where is our competitive advantage? -- Part Four: Changes in corporate strategy -- Where do we want to go? -- What strategic alternatives are available? -- Growth strategies: diversification, acquisition and joint venture -- Recovery, recession and divestment strategies -- Management buy-outs -- What constitutes a good choice? -- Part Five: Strategy implementation -- Strategy and structure -- Resource management and control -- Managing change -- Final thoughts.