Images of power : how the image makers shape our leaders / Brendan Bruce.
By: Bruce, Brendan
.
Material type: 
BookPublisher: London : Kogan Page, 1992Description: 192 p. ; 24 cm. + hbk.ISBN: 0749406690 (m).Subject(s): Public relations and politics | Advertising, PoliticalDDC classification: 324.73 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 324.73 (Browse shelf(Opens below)) | 1 | Available | 00009610 |
Enhanced descriptions from Syndetics:
What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised hype to an art form, perfected scandal management and used the makeover system to turn truck drivers and waitresses into legends.
Bibliography: (page 183) and index.
On the shoulders of giants -- First impressions -- The marketing of power -- Managing the news -- Epilogue.