MTU Cork Library Catalogue

Syndetics cover image
Image from Syndetics

Marketing today / R.W. Chapman.

By: Chapman, R. W.. (Richard Wensley),), 1915-.
Material type: materialTypeLabelBookPublisher: Aylesbury : Intertext, 1973Edition: 2nd ed.Description: viii, 240 p. : ill. ; 24 cm.ISBN: 070020203X.Subject(s): MarketingDDC classification: 658.8
Contents:
The meaning of marketing -- Product management -- Psychology and customer behaviour -- Social psychology and customer behaviour -- Sociology and customer behaviour -- Marketing communications and customer behaviour -- The marketing mix -- Marketing research -- Pricing -- Channels of distribution -- Selling -- Advertising -- Controlling marketing operations -- Analysing marketing costs -- Application of quantitative methods to marketing strategy -- Resource analysis and long range planning -- A non-statistical approach to marketing decision marketing -- Is industrial marketing different from consumer marketing? -- Exporting and international marketing
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 658.8 (Browse shelf(Opens below)) 1 Available 00025313
Total holds: 0

Previous ed. 1969.

The meaning of marketing -- Product management -- Psychology and customer behaviour -- Social psychology and customer behaviour -- Sociology and customer behaviour -- Marketing communications and customer behaviour -- The marketing mix -- Marketing research -- Pricing -- Channels of distribution -- Selling -- Advertising -- Controlling marketing operations -- Analysing marketing costs -- Application of quantitative methods to marketing strategy -- Resource analysis and long range planning -- A non-statistical approach to marketing decision marketing -- Is industrial marketing different from consumer marketing? -- Exporting and international marketing

Powered by Koha