Marketing today / R.W. Chapman.
By: Chapman, R. W.. (Richard Wensley),).
Material type: BookPublisher: Aylesbury : Intertext, 1973Edition: 2nd ed.Description: viii, 240 p. : ill. ; 24 cm.ISBN: 070020203X.Subject(s): MarketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00025313 |
Previous ed. 1969.
The meaning of marketing -- Product management -- Psychology and customer behaviour -- Social psychology and customer behaviour -- Sociology and customer behaviour -- Marketing communications and customer behaviour -- The marketing mix -- Marketing research -- Pricing -- Channels of distribution -- Selling -- Advertising -- Controlling marketing operations -- Analysing marketing costs -- Application of quantitative methods to marketing strategy -- Resource analysis and long range planning -- A non-statistical approach to marketing decision marketing -- Is industrial marketing different from consumer marketing? -- Exporting and international marketing