Consumer behaviour in the food industry : a European perspective / Jonathan Bareham.
By: Bareham, J. R. (Jon R.)
.
Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 1995Description: ix, 225 p. : ill. ; 25 cm. + pbk.ISBN: 0750619317 (m).Subject(s): Consumer behavior -- Europe | Food consumption -- Europe | Food habits -- EuropeDDC classification: 647.950688 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 647.950688 (Browse shelf(Opens below)) | 1 | Available | 00014217 |
Includes bibliographical references (p. 215-219) and index.
An introduction - models of buyer behaviour and food choice -- Part One: Political, Economic and technical influences -- Food policy -- The European union -- Economic influences -- Technological influences -- Part Two: Cultural and social influences -- Culture -- Historical trends in consumption -- Religion, cults and scares -- Demography -- Social class -- Reference groups and opinion leadership -- The family -- Part Three: Psychological influences -- Personality and motivation -- Lifestyle and psychographics -- Attitudes and behaviour -- Part Four: Marketing influences -- Retailing -- Persuasive communications -- Part Five: Outcomes -- Purchasing outcomes.
CIT Module HOSP 6005 - Core reading.