Excellence in business communication / John V.Thill, Courtland L.Bovee.
By: Thill, John V.
Contributor(s): Bovée, Courtland L.
Material type: BookPublisher: New York : McGraw Hill, 1993Edition: 2nd [international] ed.Description: xix, 542, [14] p : col.ill, ports ; 27 cm.ISBN: 0070068674 .Subject(s): Business communication -- United States -- Case studiesDDC classification: 658.45Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 658.45 (Browse shelf(Opens below)) | 1 | Available | 00017539 |
Enhanced descriptions from Syndetics:
This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with on the job experience in ways that no other textbook can match.
Includes bibliographical references (pages R-1-R-4) and indexes.
Part One: Foundations of business communication -- Understanding business communication -- Communicating successfully in an organization -- Part Two: The writing process -- Planning business messages -- Organizing and composing business messages -- Revising business messages -- Part Three: Letters, memos and other brief messages -- Writing direct requests -- Writing routine, good-news and goodwill messages -- Writing bad-news messages -- Writing persuasive messages -- Part Four: Reports and proposals -- Writing short reports -- Planning long reports -- Writing long reports -- Part Five: Employment messages -- Writing resumes and application letters -- Interviewing for employment and following up -- Part Six: Oral communication -- Listening, interviewing and conducting meetings -- Giving speeches and oral presentations -- Part Seven: Special types of business communication -- Intercultural business communication -- Business communication technology.
Table of contents provided by Syndetics
- I Foundations Of Business Communication
- 1 Communicating Successfully in an Organization
- 2 Understanding Business Communication
- 3 Communicating Interculturally
- 4 Communicating Through Technology
- II The Writing Process
- 5 Planning Business Messages
- 6 Composing Business Messages
- 7 Revising Business Messages
- III Letters, Memos, And Other Brief Messages
- 8 Writing Direct Requests
- 9 Writing Routine, Good-News, and Goodwill Messages
- 10 Writing Bad-News Messages
- 11 Writing Persuasive Messages
- IV Reports And Proposals
- 12 Writing Short Reports
- 13 Planning Long Reports
- 14 Completing Formal Reports and Proposals
- V Employment Messages
- 15 Writing Résumés and Application Letters
- 16 Interviewing for Employment and Following Up
- VI Oral Communication
- 17 Listening, Interviewing, and Conducting Meetings
- 18 Giving Speeches and Oral Presentations
- Appendix A Format and Layout of Business Documents
- Appendix B Documentation of Reports Sources
- Handbook: Fundamentals of Grammar and Usage
- Correction symbols appear on the inside covers for easy reference
- References