MTU Cork Library Catalogue

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Excellence in business communication / John V.Thill, Courtland L.Bovee.

By: Thill, John V.
Contributor(s): Bovée, Courtland L.
Material type: materialTypeLabelBookPublisher: New York : McGraw Hill, 1993Edition: 2nd [international] ed.Description: xix, 542, [14] p : col.ill, ports ; 27 cm.ISBN: 0070068674 .Subject(s): Business communication -- United States -- Case studiesDDC classification: 658.45
Contents:
Part One: Foundations of business communication -- Understanding business communication -- Communicating successfully in an organization -- Part Two: The writing process -- Planning business messages -- Organizing and composing business messages -- Revising business messages -- Part Three: Letters, memos and other brief messages -- Writing direct requests -- Writing routine, good-news and goodwill messages -- Writing bad-news messages -- Writing persuasive messages -- Part Four: Reports and proposals -- Writing short reports -- Planning long reports -- Writing long reports -- Part Five: Employment messages -- Writing resumes and application letters -- Interviewing for employment and following up -- Part Six: Oral communication -- Listening, interviewing and conducting meetings -- Giving speeches and oral presentations -- Part Seven: Special types of business communication -- Intercultural business communication -- Business communication technology.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.45 (Browse shelf(Opens below)) 1 Available 00017539
Total holds: 0

Enhanced descriptions from Syndetics:

This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with on the job experience in ways that no other textbook can match.

Includes bibliographical references (pages R-1-R-4) and indexes.

Part One: Foundations of business communication -- Understanding business communication -- Communicating successfully in an organization -- Part Two: The writing process -- Planning business messages -- Organizing and composing business messages -- Revising business messages -- Part Three: Letters, memos and other brief messages -- Writing direct requests -- Writing routine, good-news and goodwill messages -- Writing bad-news messages -- Writing persuasive messages -- Part Four: Reports and proposals -- Writing short reports -- Planning long reports -- Writing long reports -- Part Five: Employment messages -- Writing resumes and application letters -- Interviewing for employment and following up -- Part Six: Oral communication -- Listening, interviewing and conducting meetings -- Giving speeches and oral presentations -- Part Seven: Special types of business communication -- Intercultural business communication -- Business communication technology.

Table of contents provided by Syndetics

  • I Foundations Of Business Communication
  • 1 Communicating Successfully in an Organization
  • 2 Understanding Business Communication
  • 3 Communicating Interculturally
  • 4 Communicating Through Technology
  • II The Writing Process
  • 5 Planning Business Messages
  • 6 Composing Business Messages
  • 7 Revising Business Messages
  • III Letters, Memos, And Other Brief Messages
  • 8 Writing Direct Requests
  • 9 Writing Routine, Good-News, and Goodwill Messages
  • 10 Writing Bad-News Messages
  • 11 Writing Persuasive Messages
  • IV Reports And Proposals
  • 12 Writing Short Reports
  • 13 Planning Long Reports
  • 14 Completing Formal Reports and Proposals
  • V Employment Messages
  • 15 Writing Résumés and Application Letters
  • 16 Interviewing for Employment and Following Up
  • VI Oral Communication
  • 17 Listening, Interviewing, and Conducting Meetings
  • 18 Giving Speeches and Oral Presentations
  • Appendix A Format and Layout of Business Documents
  • Appendix B Documentation of Reports Sources
  • Handbook: Fundamentals of Grammar and Usage
  • Correction symbols appear on the inside covers for easy reference
  • References

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