MTU Cork Library Catalogue

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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer, [translated by Philip Gibbs].

by Kapferer, Jean-Noël.

Material type: book Book Publisher: London : [Paris], France : Kogan Page, Les Editions d'Organisation, 1992Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.827.
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Building strong brands / David A. Aaker.

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 1996Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.827.
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