MTU Cork Library Catalogue

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The craft of copywriting / by Alastair Crompton.

By: Crompton, Alastair [author].
Contributor(s): CAM Foundation.
Material type: materialTypeLabelBookPublisher: London : Business Books, 1979Copyright date: ©1979Description: xii, 164 pages : illustrations ; 23 cm.Content type: text Media type: rdacarrier Carrier type: volumeISBN: 0220670099 (paperback).Subject(s): Advertising copyDDC classification: 659.1322
Contents:
Your first day in the creative department -- The creative director -- Good habits to get into -- There are only two kinds of advertising -- Work on what to say, not on how to say it -- Some techniques -- More techniques -- Still more techniques -- Television -- Talking to the housewife -- How to judge your work -- How to defend your work -- How to present your work -- How to live with a dead campaign.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 659.1322 (Browse shelf(Opens below)) 1 Available 00032685
General Lending MTU Bishopstown Library Store Item 659.1322 (Browse shelf(Opens below)) 1 Available 00033744
Total holds: 0

Includes index.

Your first day in the creative department -- The creative director -- Good habits to get into -- There are only two kinds of advertising -- Work on what to say, not on how to say it -- Some techniques -- More techniques -- Still more techniques -- Television -- Talking to the housewife -- How to judge your work -- How to defend your work -- How to present your work -- How to live with a dead campaign.

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