MTU Cork Library Catalogue

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The lean startup : how constant innovation creates radically successful businesses / Eric Ries.

By: Ries, Eric, 1978-.
Material type: materialTypeLabelBookPublisher: London : Portfolio Penguin, 2011Description: 320 p. ; 24 cm. + pbk.ISBN: 9780670921607 .Subject(s): EntrepreneurshipDDC classification: 658.421
Contents:
Introduction -- Part One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot (or persevere) -- Part Three: Accelerate -- Batch -- Grow -- Adapt -- Innovate -- Epilogue: Waste not -- Join the movement.
Summary: Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available CIT Module CRAF 7002 - Supplementary reading. 00162853
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Checked out 27/02/2024 00162854
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00162856
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Checked out 15/01/2024 00162857
Total holds: 0

Enhanced descriptions from Syndetics:

THE INTERNATIONAL BESTSELLING SENSATION

' The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

Includes bibliographical references (pages 291-299) and index.

Introduction -- Part One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot (or persevere) -- Part Three: Accelerate -- Batch -- Grow -- Adapt -- Innovate -- Epilogue: Waste not -- Join the movement.

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

CIT Module CRAF7002 - Core reading.

Author notes provided by Syndetics

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup , which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

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