MTU Cork Library Catalogue

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Tourism marketing : service management perspectives / Eric Laws.

By: Laws, Eric, 1945-.
Material type: materialTypeLabelBookPublisher: Cheltenham : Thornes, 1991Description: xviii, 270 p. ; 24 cm. + pbk.ISBN: 0748704280 .Subject(s): Tourism -- ManagementDDC classification: 338.4791
Contents:
Analysis of tourism service systems -- The demand for tourism -- The supply and distribution of travel services -- Understanding tourists' decisions -- Influencing tourists' decision making -- Strategic tourism marketing -- Managing tourism services -- The management of tourists' satisfaction -- Transport operations -- Destination management -- The consequences of tourism -- Regulation and competition in tourism -- Marketing tourism to the state of Hawaii -- Planning responses to tourism investment proposals for the Big Island of Hawaii -- Marketing tourism to the Big Island -- Issues in developing tourism to Tibet -- Briefing tourists travelling to remote destinations -- Coping with the slack season -- 'Capital' - the London tourist board training initiative -- The Hilton international acquisition -- Promoting England holidays -- Public relations in Texas' marketing communications strategy -- The development of a modern management style at British Airways -- Researching customer attitudes and experiences at British Airways
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Store Item 338.4791 (Browse shelf(Opens below)) 1 Available 00013483
Total holds: 0

Enhanced descriptions from Syndetics:

A book which draws together a number of perspectives on the people, organizations and places which together make up the tourism industry. The author's belief is that the central issue for managers as the 21st century approaches is a concern with the nature and quality of tourism experiences.

Bibliography: p. 255-262. - Includes index.

Analysis of tourism service systems -- The demand for tourism -- The supply and distribution of travel services -- Understanding tourists' decisions -- Influencing tourists' decision making -- Strategic tourism marketing -- Managing tourism services -- The management of tourists' satisfaction -- Transport operations -- Destination management -- The consequences of tourism -- Regulation and competition in tourism -- Marketing tourism to the state of Hawaii -- Planning responses to tourism investment proposals for the Big Island of Hawaii -- Marketing tourism to the Big Island -- Issues in developing tourism to Tibet -- Briefing tourists travelling to remote destinations -- Coping with the slack season -- 'Capital' - the London tourist board training initiative -- The Hilton international acquisition -- Promoting England holidays -- Public relations in Texas' marketing communications strategy -- The development of a modern management style at British Airways -- Researching customer attitudes and experiences at British Airways

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