MTU Cork Library Catalogue

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Strategic marketing : a business response to consumerism / Andrew Robertson.

by Robertson, Andrew, 1921-1986.

Material type: book Book Publisher: London : Associated Business Programmes, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.834.
Business analysis for marketing managers / L.A. Rogers.

by Rogers, L. A. (Leonard Alfred) | Institute of Marketing | CAM Foundation.

Material type: book Book Publisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978Availability: Items available for loan: MTU Bishopstown Library (2). Location(s): Store Item 658.8.
Public relations for marketing management / Frank Jefkins.

by Jefkins, Frank William.

Material type: book Book Publisher: London : MacMillan, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 658.812.
Fundamentals of marketing / William J. Stanton.

by Stanton, William J.

Edition: 5th ed.Material type: book Book Publisher: New York : McGraw-Hill, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
Essentials of statistics in marketing / C.S. Greensted, A.K.S. Jardine, J.D. Macfarlane.

by Greensted, C. S | Jardine, A. K. S. (Andrew Kennedy Skilling) | Macfarlane, J. D | Institute of Marketing | CAM Foundation.

Edition: 2nd ed.Material type: book Book Publisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Lending 519.5024.
Marketing / G.B. Giles.

by Giles, G. B. (George Bernard).

Edition: 3rd ed.Material type: book Book Publisher: Plymouth : Macdonald and Evans, 1978Availability: Items available for loan: MTU Bishopstown Library (1). Location(s): Store Item 658.8.
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