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Business analysis for marketing managers / L.A. Rogers.
By: Rogers, L. A. (Leonard Alfred)
.
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: 
BookPublisher: London : Heinemann [for] the Institute of Marketing and the CAM Foundation, 1978Description: vi, 174 p. : ill ; 23 cm. + pbk.ISBN: 0434917389.Subject(s): Marketing -- Decision making | Case studiesDDC classification: 658.8
Contents:
Introduction -- Techniques of business analysis -- Medway appliances Ltd. -- Soloran Ltd. -- Owen and Davies -- Upton, Vance and Wells Ltd.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00025213 | ||
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00033715 |
Total holds: 0
With answers.
Bibliography: p. 50-55. - Includes index.
Introduction -- Techniques of business analysis -- Medway appliances Ltd. -- Soloran Ltd. -- Owen and Davies -- Upton, Vance and Wells Ltd.