Learning from Las Vegas : the forgotten symbolism of architectural form / Robert Venturi, Denise Scott Brown and Steven Izenour.

By: Venturi, Robert.

Contributor(s): Scott Brown, Denise, 1931- | Izenour, Steven .

Material type: materialTypeLabel

BookPublisher: Cambridge, Mass. : MIT Press, 1977 (1996)Edition: Rev. ed.Description: xvii, 192 p. : ill. ; 23 cm. + pbk.ISBN: 026272006X.Subject(s): Symbolism in architecture

| Architecture -- Nevada -- Las VegasDDC classification: 720.9793

Contents:

A significance for A&P parking lots, or learning from Las Vegas -- Ugly and ordinary architecture, or the decorated shed -- Historical and other precedents: towards and old architecture -- Theory of ugly and ordinary and related and contrary theories.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	MTU Cork School of Music Library Lending	720.9793 (Browse shelf(Opens below))	1	Available	00204604
General Lending	MTU Cork School of Music Library Lending	720.9793 (Browse shelf(Opens below))	1	Available	00168171
General Lending	MTU Crawford College of Art and Design Library Lending	720.9793 (Browse shelf(Opens below))	1	Available	00072619

Total holds: 0

Enhanced descriptions from Syndetics:

Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.

This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.

Includes bibliography: p. 167-189.

Presented by UCC.

UCC Fund.

Table of contents provided by Syndetics

Preface to the First Edition (p. xi)
Preface to the Revised Edition (p. xv)
Part I A Significance for A&P Parking Lots, or Learning from Las Vegas
A Significance for A&P Parking Lots, or Learning from Las Vegas (p. 3)
Commercial Values and Commercial Methods (p. 3)
Billboards Are Almost All Right (p. 6)
Architecture as Space (p. 6)
Architecture as Symbol (p. 7)
Symbol in Space before Form in Space: Las Vegas as a Communication System (p. 8)
The Architecture of Persuasion (p. 9)
Vast Space in the Historical Tradition and at the A&P (p. 13)
From Rome to Las Vegas (p. 18)
Maps of Las Vegas (p. 19)
Main Street and the Strip (p. 19)
System and Order on the Strip (p. 20)
Change and Permanence on the Strip (p. 34)
The Architecture of the Strip (p. 34)
The Interior Oasis (p. 49)
Las Vegas Lighting (p. 49)
Architectural Monumentality and the Big Low Space (p. 50)
Las Vegas Styles (p. 50)
Las Vegas Signs (p. 51)
Inclusion and the Difficult Order (p. 52)
Image of Las Vegas: Inclusion and Allusion in Architecture (p. 53)
Studio Notes (p. 73)
Part II Ugly and Ordinary Architecture, or the Decorated Shed
Some Definitions Using The Comparative Method (p. 87)
The Duck and the Decorated Shed (p. 88)
Decoration on the Shed (p. 89)
Explicit and Implicit Associations (p. 90)
Heroic and Original, or Ugly and Ordinary (p. 91)
Ornament: Signs and Symbols, Denotation and Connotation, Heraldry and Physiognomy, Meaning and Expression (p. 92)
Is Boring Architecture Interesting? (p. 93)
Historical And Other Precedents: Towards An Old Architecture (p. 104)
Historical Symbolism and Modern Architecture (p. 104)
The Cathedral as Duck and Shed (p. 105)
Symbolic Evolution in Las Vegas (p. 106)
The Renaissance and the Decorated Shed (p. 106)
Nineteenth-Century Eclecticism (p. 107)
Modern Ornament (p. 114)
Ornament and Interior Space (p. 115)
The Las Vegas Strip (p. 116)
Urban Sprawl and the Megastructure (p. 117)
Theories Of Ugly And Ordinary And Related And Contrary Theories (p. 128)
Origins and Further Definition of Ugly and Ordinary (p. 128)
Ugly and Ordinary as Symbol and Style (p. 129)
Against Ducks, or Ugly and Ordinary over Heroic and Original, or Think Little (p. 130)
Theories of Symbolism and Association in Architecture (p. 131)
Firmness + Commodity Does Not Equal Delight: Modern Architecture and the Industrial Vernacular (p. 134)
Industrial Iconography (p. 135)
Industrial Styling and the Cubist Model (p. 136)
Symbolism Unadmitted (p. 137)
Form La Tourette to Neiman-Marcus (p. 138)
Slavish Formalism and Articulated Expressionism (p. 138)
Articulation as Ornament (p. 139)
Space as God (p. 148)
Megastructures and Design Control (p. 148)
Misplaced Technological Zeal (p. 150)
Which Technological Revolution? (p. 151)
Preindustrial Imagery for a Postindustrial Era (p. 151)
From La Tourette to Levittown (p. 152)
Silent-White-Majority Architecture (p. 154)
Social Architecture and Symbolism (p. 155)
High-Design Architecture (p. 161)
Summary (p. 162)
Appendix: On Design Review Boards And Fine Arts Commissions (p. 164)
Bibliography (p. 167)
Credits (p. 190)

Author notes provided by Syndetics

Robert Charles Venturi Jr. was born in Philadelphia, Pennsylvania on June 25, 1925. He received undergraduate and graduate degrees from Princeton University. He worked for Eero Saarinen and Louis Kahn, before winning a fellowship at the American Academy in Rome. Venturi spent two years in Europe studying buildings. After returning to the United States, he joined the faculty at the University of Pennsylvania.

He went into private practice in 1960, first in partnership with William H. Short and then, starting in 1964, with John Rauch. His wife Denise Scott Brown joined the Venturi Rauch firm in 1969. In 1989, Rauch resigned, the firm was renamed Venturi, Scott Brown & Associates. It is now known as VSBA Architects & Planners. His buildings and books helped inspire the movement known as postmodernism. His buildings included the Guild House in Philadelphia, an addition to the National Gallery in London, and the Seattle Art Museum. His books included Complexity and Contradiction in Architecture and Learning from Las Vegas written with Denise Scott Brown and Steven Izenour. He won the Pritzker Prize in 1991. He died from complications of Alzheimer's disease on September 18, 2018 at the age of 93.

(Bowker Author Biography)