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Microcomputers and marketing decisions / L.A. Williams.
By: Williams, L. A. (Leonard Ainslie)
.
Contributor(s): Institution of Electrical Engineers.
Material type:
BookSeries: IEE management of technology series ; 5.Publisher: London : Peregrinus on behalf of the Institution of Electrical Engineers, c1985Description: x, 273 p. : ill. ; 23 cm. + pbk.ISBN: 0863410383 .Subject(s): Marketing -- Data processing | MicrocomputersDDC classification: 658.8054
Contents:
Market planning -- The marketing mechanism -- Market planning - Heavy plant -- Market planning - components -- Market planning - hybrid products -- Monitoring market plans by computer -- Export market selection -- Selective selling -- Assessing prospects from outstanding bids -- Business prospects: allocations from dominant customers
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8054 (Browse shelf(Opens below)) | 1 | Available | 00033542 |
Total holds: 0
Includes index.
Market planning -- The marketing mechanism -- Market planning - Heavy plant -- Market planning - components -- Market planning - hybrid products -- Monitoring market plans by computer -- Export market selection -- Selective selling -- Assessing prospects from outstanding bids -- Business prospects: allocations from dominant customers