Tourism marketing and management handbook / edited by Stephen F. Witt and Luiz Moutinho.
Contributor(s): Witt, Stephen F [author.]
| Moutinho, Luiz [author.].
Material type: 
BookPublisher: London : Prentice-Hall, 1995Copyright date: ©1995Edition: Student edition.Description: x, 556 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0134395301 (paperback).Subject(s): Tourism -- Marketing | Tourism -- ManagementDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00191989 | ||
| General Lending | MTU Bishopstown Library Store Item | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00017975 | ||
| General Lending | MTU Bishopstown Library Store Item | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00017976 | ||
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00068431 |
Enhanced descriptions from Syndetics:
Rich sampling of more than 120 works #151; characteristically charming, witty and graceful #151; by poets associated with the court of Charles I of England: Robert Herrick, Thomas Carew, Sir John Suckling and Richard Lovelace. Includes Herrick's "To the Virgins to Make Much of Time," Suckling's "Why so pale and wan, fond lover?" and more.
Includes bibliographical references and index.
Part I: The tourism environment -- Structure -- Regional and public sector policies -- Trends and developments -- Part II: Tourism management -- Strategic and operational management -- Financial management -- Quality management -- Part III: Tourism marketing -- Consumer behavior, marketing research, and segmentation -- Managing the marketing mix -- Strategic marketing and planning -- Part IV: Analytical methods applied to tourism -- Economics and forecasting.