Enhanced descriptions from Syndetics:

Marketing in Travel and Tourism explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry.

Numerous examples are used throughout the text, which are drawn from recent practice in several countries. Further additions to the second edition include new chapters on campaign planning and budgeting; performance evaluation and monitoring and over ten case studies (e.g. Canadian Government Tourist Office, South Pacific Islands, Old Sturbridge, Boston, V & A Museum, British Midland/ SAS, Southern Sun Hotels, Australia). Victor Middleton is a Director of Ventures Consultancy and Visiting Professor at Oxford Brookes University where he is also Director of the World Travel and Tourism Environment Research Centre.

Explains the concepts and principles of marketing
Extensive use of case histories and examples
A classic work of reference

Table of contents provided by Syndetics

• Foreword
• Chairman, British Airways plc; The meaning of marketing in travel and tourism
• Understanding the marketing mix in travel and tourism
• Planning strategy and tactics for travel and tourism marketing
• Using the principal marketing tools in travel and tourism
• Applying marketing in the travel and tourism industry
• Case histories of marketing practice in travel and tourism
• Epilogue: Prospects for travel and tourism marketing
• References and select bibliography
• Index