Selling destinations : geography for the travel professional / Marc Mancini.
By: Mancini, Marc.
Material type: BookPublisher: Cincinnati, OH : South-Western Pub, c1992Description: ix, 485 p. : ill. ; 27 cm.ISBN: 0538704020.Subject(s): Tourism | Tourism -- MarketingDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00016997 |
Includes index.
Part I: Basic ingredients: geography and how to sell it -- Part II: North America: Charm of the familiar -- Part III: Latin America and the Caribbean: Rhythms of culture -- Part IV: Europe: Continental flair -- Part V: Africa and the Middle East: savannas and sand -- Part VI: Asia and the pacific: rim of mystery.