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Marketing management : a resource-based approach for the hospitality and tourism industries / Richard Teare, Stephen Calver, Jorge Costa.
By: Teare, Richard
.
Contributor(s): Calver, Stephen | Costa, Jorge.
Material type:
BookPublisher: London : Cassell, 1994Description: iv, 60 p. ; 30 cm.. + pbk.ISBN: 0304329266.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 658.8
Contents:
Marketing fundamentals -- Marketing research -- Marketing planning and segmentation -- Marketing mix -- Marketing strategy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00070914 | ||
| General Lending | MTU Bishopstown Library Store Item | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00070915 |
Total holds: 0
Enhanced descriptions from Syndetics:
Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses.
Marketing fundamentals -- Marketing research -- Marketing planning and segmentation -- Marketing mix -- Marketing strategy.