Consumer behaviour in tourism / John Swarbrooke and Susan Horner.
By: Swarbrooke, John
.
Contributor(s): Horner, Susan.
Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 1999Description: ix, 453 pages : illustrations ; 25 cm.ISBN: 0750632836 (paperback).Subject(s): Tourism | Consumer behaviorDDC classification: 338.4791 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 338.4791 (Browse shelf(Opens below)) | Available | 00181073 | |||
| General Lending | MTU Bishopstown Library Store Item | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 00071403 |
Enhanced descriptions from Syndetics:
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport
The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.
First european textbook on the subject
International examples and case studies
Interactive text with exercises and discussion points
Includes bibliographical references (pages 439-449) and index.
Part one: Context -- Part two: The purchase-decision process -- Part three: Typologies of tourist behaviour -- Part four: Tourism demand and markets -- Part five: Consumer behaviour and marketing -- Part six: Topical issues in consumer behaviour -- Part seven: Conclusions and future -- Part eight: Case studies -- Part nine: Glossary of terms.
Table of contents provided by Syndetics
- Preface (p. vii)
- Part 1 Context (p. 1)
- 1 Introduction (p. 3)
- 2 The history of tourist behaviour (p. 12)
- 3 Main concepts in consumer behaviour, including models of consumer behaviour which have been adapted for tourism (p. 41)
- Part 2 The Purchase-decision Process (p. 51)
- 4 Motivators (p. 53)
- 5 Determinants (p. 62)
- 6 Models of the purchase decision-making process (p. 69)
- Part 3 Typologies of Tourist Behaviour (p. 83)
- 7 Typologies of tourist behaviour and segmentation of the tourism market (p. 85)
- Part 4 Tourism Demand and Markets (p. 103)
- 8 The global pattern of tourism demand (p. 105)
- 9 National differences - domestic, outbound, inbound (p. 121)
- 10 The nature of demand in different segments of the tourism market (p. 146)
- 11 Consumer behaviour and markets in the different sectors of tourism (p. 157)
- Part 5 Consumer Behaviour and Marketing (p. 167)
- 12 Researching tourist behaviour - marketing research (p. 169)
- 13 The marketing mix and tourist behaviour (p. 180)
- Part 6 Topical Issues in Consumer Behaviour (p. 195)
- 14 The green tourist - myth or reality? (p. 197)
- 15 The rise of the global/Euro tourist? (p. 209)
- 16 The emergence of new markets and changes in tourist demand (p. 225)
- 17 Quality and tourist satisfaction (p. 236)
- Part 7 Conclusions and Future (p. 249)
- 18 Conclusions (p. 251)
- 19 The future of tourist behaviour (p. 255)
- Part 8 Case Studies (p. 265)
- Case study 1 PGL Adventure Holidays (p. 267)
- Case study 2 Flying Colours Holidays Limited - Club 18-30 (p. 277)
- Case study 3 The segmentation of the outbound Japanese market (p. 285)
- Case study 4 The Savoy Group of hotels (p. 287)
- Case study 5 Cathay Pacific Airways (p. 297)
- Case study 6 First Choice Holidays - all-inclusive package (p. 315)
- Case study 7 Carnival Cruise Lines - the cruise market (p. 323)
- Case study 8 Wensleydale Creamery, Hawes, North Yorkshire (p. 335)
- Case study 9 Societe Roquefort, Roquefort, France (p. 342)
- Case study 10 Industrial tourism in France (p. 346)
- Case study 11 British Airways - environmental policy (p. 349)
- Case study 12 TUI, Germany - environmental policy (p. 362)
- Case study 13 Ragdale Hall - health hydro (p. 372)
- Case study 14 The international spa market (p. 380)
- Case study 15 Granada Studios Tour (p. 383)
- Case study 16 easyJet (p. 390)
- Case study 17 Las Vegas, Nevada, USA (p. 398)
- Case study 18 Rural tourism in France (p. 416)
- Case study 19 Inbound and outbound tourism in the USA - breaking the myths (p. 419)
- Case study 20 Taiwan - the emergence of a new major outbound tourism market (p. 421)
- Case study 21 Susi Madron's Cycling for Softies (p. 423)
- Case study 22 Currency exchange rates as a determinant of tourist behaviour (p. 430)
- Part 9 Glossary of Terms (p. 433)
- Bibliography and further reading (p. 439)
- Index (p. 451)
Author notes provided by Syndetics
John Swarbrooke is Principal Lecturer in Tourism in the School of Leisure and Food Management at Sheffield Hallam University.Susan Horner is Principal Lecturer in Marketing at Sheffield Hallam University.