Rethinking marketing : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
Contributor(s): Brownlie, Douglas T
| Saren, Michael | Wensley, Robin.
Material type: 
BookPublisher: London : Sage, 1999Description: xii, 272 p. : ill. ; 24 cm.ISBN: 0803974914 ; 0803974906.Subject(s): Marketing | Consumer behaviorDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00156082 | ||
| General Lending | MTU Bishopstown Library Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 00075850 |
Enhanced descriptions from Syndetics:
`This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of Marketing Management
This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .
Includes bibliographical references and index.
Part I: Marketing philosophy -- Part II: Redefining markets -- Part III: Reframing consumers -- Part IV: Marketing ethics -- Part V: The marketing profession -- Part VI: Marketing pedagogy.
Table of contents provided by Syndetics
- Marketing Disequilibrium
- On Redress and Restoration
- Part 1 Marketing Philosophy
- Postmodernism
- The End of Marketing?
- Commentary
- Part 2 Redefining Markets
- From Marketing to Societing
- When the Link Is More Important than the Thing
- Exchange, Institutions and Time
- Commentary
- Part 3 Reframing Consumers
- Symbolic Meaning and Postmodern Consumer Culture
- It's a Matter of Time
- The Significance of the Women's Market in Consumption
- Commentary
- Part 4 Marketing Ethics
- Morality and the Marketplace
- An Everyday Story of Consumer Ethics
- Theory, Ethical Critique and the Experience of Marketing
- Commentary
- Commentary
- Part 5 The Marketing Profession
- The Process of Inter-Professional Competition
- A Case of Expertise and Politics
- On the Idolization of Markets and the Denigration of Marketers
- Some Critical Reflections on a Professional Paradox
- Commentary
- Part 6 Marketing Pedagogy
- Research, Rhetoric and Reality
- Marketing's Trifid
- Research in Marketing
- Some Trends, Some Recommendations
- Commentary